About Mercy in the Morning® Coffee Co.
Where It All Began
The idea for Mercy in the Morning® came to me on an ordinary morning. I was sitting on our deck with my coffee, looking out at the trees behind our house. We backed up to a nature center at the time, and the view was picturesque. I was in a season of rediscovering my true identity, working through breakthrough after years of living with my voice silenced. I was running gift shops and curating beautiful things for others.
That morning, as I prayed and listened, the phrase "mercy in the morning" dropped into my heart like a gift.
I immediately thought of Lamentations 3:22-23: "His mercies are new every morning." But I also loved the double meaning, that moment when you desperately need your morning coffee, when you need a little mercy to face the day. It was punchy, memorable, and deeply meaningful all at once.
I called a friend and shared the idea. They laughed, thinking it was clever. "No," I said, "I don't think it's just clever. I think it's real. I think it's going to be a brand."
We applied for the trademark. We got it, not just for coffee, but for tea, cocoa, granola, nuts, and chocolates. And Mercy in the Morning® was born.
More Than Just Great Coffee
For over 20 years, I owned and operated gift shops where I curated everything from gourmet foods to jewelry, clothing, home décor, and more. I developed an eye for quality and presentation, for things that feel like a gift, even when you're giving them to yourself.
When I began sourcing coffees and teas for Mercy in the Morning®, I brought that same discernment. I wasn't looking for the most expensive or trendy options. I was looking for exceptional quality that felt accessible...coffee that's wonderfully roasted and brewed well, teas that surprise and delight, treats that make any morning feel special.
For the past two years, I've been working with a trusted roaster, perfecting our blends, and sharing Mercy in the Morning® with friends, family, and a growing circle of customers. Now, we're bringing that same care and quality to you online.
Coffee as Connection
I'm a firm believer that coffee is about more than caffeine (full transparency: I'm a decaf girl myself). It's about the ritual. The pause. The warmth in your hands and the quiet before the day begins.
For me and my husband, coffee has become a sacred part of our story. Four or five mornings a week, we get up, before we've even brushed our teeth or showered and go on a coffee drive together. It's our time to connect, to talk, to heal, to just be. Those drives have been transformative for us.
Coffee is a time to connect with ourselves, with the people we love, and for many of us, with God. While caffeine energizes the body, I believe those intentional moments of connection energize the soul.
Mercy That Goes Further
More than anything, we love people.
After His resurrection, Jesus restored Peter by the sea with a simple but powerful conversation. Three times He asked, "Do you love Me?" And each time His response was the same: "Feed My sheep" (John 21:15-17).
We believe that love for God was never meant to stop with us. It was always meant to become encouragement, provision, and care for others.
That heart is woven into everything we do at Mercy in the Morning®.
A portion of every sale supports Feeding Sheep, an outreach ministry of Good and Perfect Gifts International. As resources allow, those funds help meet practical needs for individuals and families facing difficult seasons, whether that's food, essential supplies, unexpected hardships, or other immediate needs.
So when you pour your morning cup, you're part of something bigger than coffee. You're helping extend kindness, provision, and hope to someone who may need it most.
Because mercy was never meant to stop at our own table.
Welcome to the Mercy in the Morning® Family
Whether you're grabbing a bag of our signature Mercy Blend (my personal favorite), trying Jamaican Me GoGo (named after the grandchildren who call me GoGo), or exploring our teas and treats, I hope you find more than just a product.
I hope you find a reason to slow down.
A moment to connect.
A reminder that His mercies really are new every morning.
Thank you for being here.
With gratitude,
Jera Lincoln
Founder, Mercy in the Morning® Coffee Co.
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Our Signature Blend
Mercy Blend is our most popular coffee, smooth, balanced, and perfectly roasted. It's my daily go-to (in decaf, of course), and I think you'll love it as much as I do.
Thoughtfully Curated & Beautifully Packaged
Every product is selected with care and packaged to feel like a gift, because sometimes the best gift you can give is a moment of mercy in the morning.
